About SweetWater
Music that Inspires, Challenges,
and Connects.
The SweetWater Music Festival showcases the best musicians from across Canada and beyond performing classical, jazz, and contemporary music.
For over 18 years, this unique annual event in Grey Bruce, Ontario has treated audiences to three days of outstanding performances in a beautiful, rural setting on Georgian Bay.
Throughout the year, SweetWater’s special concert events spotlight some of Canada’s top musicians as well as emerging, aspiring artists.
Audiences are treated to one-of-a-kind, intimate and cutting-edge musical experiences that engage the mind and spirit.
SweetWater also captivates and enriches our local community by spreading the joy of music. From musicians visiting local schools to an annual community play along, SweetWater is dedicated to nurturing the next generation of musicians and audiences.
Meet the Team
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From 2011-2018, Natasha was the Executive Director of the Toronto Summer Music Festival and Academy. In 2014, Toronto Summer Music became the first arts organization to win the Association of Fundraising Professionals’ Mo Davies Award for excellence in Fundraising, small organizations. Natasha Bood was the recipient of the 2015 John Hobday Award in Arts Management from the Canada Council for the Arts. Prior to Toronto Summer Music, she worked in marketing at the Toronto Symphony Orchestra and was later Executive Director of the Regina Symphony Orchestra. She is currently the Executive Director of the Editors Association of Canada and continues in this role concurrently with her new position at Sweetwater. Bood holds a Bachelor of Arts in Music from the University of Regina and a Post-Graduate Diploma in Arts Administration and Cultural Management from Humber College in Toronto.
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Edwin Huizinga is an accomplished violinist, a fiddler, a composer, and an improviser. Along with his role as SweetWater Artistic Director (he assumed this position in October 2019), he performs regularly with the folk and baroque duo Fire & Grace and internationally-acclaimed early music, 12-piece baroque ensemble ACRONYM.He has performed with orchestras and ensembles worldwide including Carmel Bach Festival, Amsterdam Conservatory, Baroque Orchestra, and Tafelmusik. Huizinga has released numerous recordings including Partita Americana, fusing classical and bluegrass music. He premiered a new composition commissioned by Opera Atelier for soprano Measha Brueggergosman in late October 2020.
This coming year he will premiere another composition commissioned by the National Arts Centre. Huizinga is also Baroque and Classical Academy Director for the Carmel Bach Festival.
Edwin in Performance
Up Close & Personal, May 2021A Music Moment with Edwin
(Online Series)
Episode 5, Nov. 18, 2021
Episode 4, July 31, 2021
Episode 3, July 22, 2020
Episode 2, April 30, 2020
Episode 1, April 15, 2020
Board of Directors
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Charlotte has a background in municipal policy development and analysis at local and provincial association levels. Her works over the years has included health planning, management training for national mental health, and community planning and development. On the music side, she studied voice through Grade 9 RCM, and has been a song leader, soloist, and member of church and community choirs. Charlotte supported the Timmins Symphony Orchestra children’s camps and events, and was a volunteer and member of the Porcupine Music Festival’s Executive. Since moving to Owen Sound in late summer 2018, Charlotte joined the Threshold Singers, who provide comforting music at the bedsides of residents of a local palliative facility. She's also swaying and feeling the joy of music in Coco Love Alcorn’s newly-formed Wonderland Singers.
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Vivian, who relocated to the Owen Sound area from Toronto, now retired, spent her professional career employed by a teachers’ union focusing on government relations, political action, and political action training. Much of her work
involved policy development and issues management. She was delighted to discover the rich arts scene in Owen Sound and surrounding area. After attending Sweetwater for the first time in 2019, she became totally enthralled by the brilliance of the musicians and excellence of the festival program. Vivian grew up in a household where either classical music or jazz played constantly on our stereo system. She studied piano and violin and joined the Ottawa Youth Orchestra during her high school years. Vivian joined the Board in late 2020 and has been actively involved in many areas of SweetWater including serving on the Resource Development Committee.
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Gwynne is a partner at Baker Tilly SGB LLP, chartered professional accounting firm in Owen Sound. She is currently past president of the YMCA of Owen Sound Grey Bruce, just finishing up her seventh year on the board. Gwynne is also actively involved in all her children’s minor sports organization. Gwynne jointed the SweetWater Board in late 2021.
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Cynthia is recently retired from an active and fulfilling career in public education. She has been a teacher, a teacher union leader at both the local and provincial levels, a school administrator, and a superintendent of education working in human resources and special education. Cynthia would profess to be somewhat of a political junkie and has been active in election campaigns and both municipally and provincially. She completed a four-year term serving as a councillor for the Municipality of Meaford. Cynthia enjoys and absorbs music, whether it be that which is playing in her home north of Annan, or the bird song that she savours as she sits on her front verandah of her country home. Cynthia is delighted to be now working with and serving the Sweetwater team and looks forward to the many musical opportunities that will be provided within our community.
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Michael has spent much of professional life working as a producer and director of featur-length documentaries and TV current affairs programs. He spent over 14 years at the CBC, which included producing The Nature of Things. He was also a staff producer at the NFB overseeing documentaries including In the Key of Oscar, a film portrait of jazz pianist Oscar Peterson. Earlier CBC work included The Soul of a Song (about the enduring power of gospel music) and he directed and produced a musical special profiling jazz singers Ranee Lee and Karen Young. Michael also has wide-ranging experience as a speaker, workshop leader, panel moderator, and served on the organizing committee of the World Congress of Science Producers. He and his wife Gail recently hosted a Garden Concert during SweetWater Surreal at their property just outside of Annan.
Michael notes SweetWater has brought such distinctive cultural magic to Grey Bruce and far beyond, and he considers it pleasure and privilege to join the SweetWater team.
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Jen is a passionate arts advocate who recently relocated to the area from Toronto. She spent her career working with inner city youth, heading up the arts department at Jarvis C.I. and Victoria Park C.I., respectively. In addition to training teachers and running arts events for youth, for several years Jen ran the Sears Ontario Drama Festival for the city of Toronto (now the NTS Festival). She has worked on two arts boards – Necessary Angel and Shakespeare in the Ruff – and has been on the Educational Advisory Committee at both the Tarragon and Canadian Stage Theatre Company.
Jen believes strongly in the power of the arts to transform communities and enrich lives. Her post-teaching life is allowing Jen to pursue some of her own artistic passions. She plays flute and violin in the band Miss Grundy and is currently a member of the Georgian Bay Symphony in the violin section. In addition, Jen is working with a local artist on a writing project for youth and enjoying giving back by fundraising for the Words Aloud Poetry Festival and supporting the Women’s Center of Grey Bruce.
She is a strong collaborator and brings energy, ideas, and her creative experience in working with a range of artists in dance, drama, music, film, spoken word, and visual art forms over the years.
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Gail is an accomplished writer of fiction and non-fiction, with extensive TV production experience predominantly in factual and documentary programming, as a writer and story editor, as well as series producer, producer and director. Following her university studies where she earned a Masters, she began her work in broadcast journalism as a researcher and later a producer on CBC Radio’s Morningside. She is currently working with a production company specializing in Indigenous programming and is working a consultant on a series being developed for the Aboriginal Peoples Television Network. She has lived with her husband in Annan since 2003. Two of her published supernatural thriller novels are set in and inspisred by Grey County.
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Arlene is a retired marketing and communications executive with experience in both the non-profit and financial services sectors. A graduate of Western University, Arlene has held executive positions at Bank of Montreal, the Art Gallery of Ontario, Women’s College Hospital Foundation, and the Aga Khan Museum.
Prior to retiring, Arlene was Head, Marketing and Communications at Toronto’s highly acclaimed Aga Khan Museum. As a member of the Museum's leadership team, Arlene was responsible for building awareness of the Museum, and driving revenue generated through a wide range of programs and services — from its exhibitions, performances, and education programs to its restaurant and shop.
Arlene’s previous volunteer positions have included Canada’s National Ballet School, the Gardiner Museum, the Royal Ontario Museum, and the York School Guild. Arlene divides her time between Owen Sound and Toronto. Volunteering at the Sweetwater Music Festival during the 2023 fall program and attending several concerts, she fell in love with the genius of the musicians and the quality of the program.
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Originally from Ottawa, Andrea has lived in Thornbury for almost thirty years. She recently retired from a career in education with the Bluewater District School Board. Over twenty-five years, Andrea served as a teacher, administrator and superintendent with the board. Andrea’s children benefited greatly from music programs both at Bluewater schools and privately and play several instruments. Her son is a singer/song-writer and often performs at local venues. Her daughter plays guitar and sings when she leads wilderness kayak trips in the Northwest Territories. Andrea enjoys a wide range of music from opera, she recently attended Medeo at the Canadian Opera Company, to Stan Rogers and John Prine, and Neil Young and Bruce Springsteen. Her favourite piece of classical music is Elgar’s Cello Concerto in E Minor played by Jacqueline de Pre, although Yo-Yo Ma is also a favourite artist.
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Mike was raised in Owen Sound and, like many others, went off into the wide world as a boy only to come back to his roots as an adult with a few interesting experiences under his belt. He started playing music casually with friends while living in East Asia but more so made a name for himself organizing live music events and booking tours for musicians in Taiwan. This eventually evolved into founding and directing a city wide multi-venue music and arts festival. Today Mike is living in Owen Sound close to family for the warmer months and plans to travel back to Taiwan to continue his passion for bringing great live music to the people of that beautiful island.
Strategic Priorities
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Support and assist AD leadership and artistic vision.
Develop a planning and evaluation framework to support community engagement and artistic excellence.
Hold and annual reflection and evaluation. -
Engage musicians that are diverse, multi-skilled, and innovative.
Create short-term survival strategies without compromising our Vision.
Embrace and develop digital potential to broaden connection, reach, and accessibility. -
Build on SWMF story as a recruitment tool for artists, audiences, volunteers, partners, and funders.
Build a Financial Sustainability Plan that includes a Contingency Plan, a Legacy Plan and a Stewardship Framework.
Create a sustainable Succession Plan for Board Members, Artistic Director, General Manager, and Volunteers. -
Create intentional connections with other festivals.
Share our brand through collaboration with divers partners to increase our profile.
Highlight meaningful expressions of art that bring people together with music as the bridge.
SweetWater Music Festival was founded by Mark Fewer, Keith Medley and Jean Medley (deceased). Early rehearsals, meals for the musicians, and receptions occurred in a tent behind the Medley Family farmhouse. Below is a photo
of the three founders sharing a moment of levity at one of the early receptions
in the Medley home.
Mark Fewer, Keith Medley, Edwin Huizinga
Sweetwater Music Festival Founders
Medley Family Farmhouse
Annual Reports
SweetWater Marks Another Successful Year at 2022 AGM
The SweetWater Music Festival held its Annual General Meeting once again virtually on April 21. Beyond the usual election of Board Directors and Board Officers, there was a lot of good news and successes to talk about from the past 12 months.
"As I reflect over the last year, one word stands out… COMMITMENT! On all fronts the SweetWater family had demonstrated commitment," noted Board Chair Lynda Montgomery in her report. "Our Board, General Manager, and Artistic Director have shown courage and dedication to provide live music to an audience that was also committed to attend and appreciate these experiences."
She has special praise for Artistic Director Edwin Huizinga and his willingness to think creatively and finding ways to bring live music to SweetWater Audiences. Lynda thanked longtime Board Member Jackie Mersich for her service as she leaves the Board and also thanked Mary Gray for her two years of service on the Board. She noted the recent news that General Manager Paul Eichhorn will be leaving in June and he will be greatly missed. She added SweetWater will be celebrating its 20th Anniversary in 2023.
Edwin Huizinga emphasized what an incredible year it had been for SweetWater and was thrilled with what was accomplished.
"It has been a truly remarkable year, especially still dealing with so many pandemic-related pivots, health awareness, comfort, safety... the list goes on!"
Treasurer Jill Willington presented the financials from the past fiscal year. She emphasized SweetWater today is in a much stronger financial position overall than it was prior to 2020. In part, this is a result of increased funding revenue from various grants.
General Manager Paul Eichhorn in his final report prior to his departure presented a timeline from the past year noting the many challenges posted by the pandemic but SweetWater found a way to make music happen again. He emphasized this year was the most ambitious year of programming ever and the first time SweetWater presented programming every month over the past year. He concluded by noting he will remember his years at SweetWater fondly.
Reports were also presented by chairs of SweetWater's standing committees including Resource Development, Education Outreach, Audience Development, and Board Development.
The Board officially welcomed three new Directors for the upcoming year, Gail Gallant, Gywnne Potter, and Cynthia Lemon. Mike Vair-Haley was also elected for a second term.
The SweetWater Board will be headed by a new Chair, Vivian McCaffrey. She will be joined by Gwynne Potter as Treasurer and Jill Willington as Secretary.
During the AGM, four amendments to the SweetWater Constitution were also approved by the membership . These updates were recommended by a Board Committee and the General Manager to ensure the organization's bylaws reflect how SweetWater operates in 2022. Many areas have remained unchanged since the Constitution was drafted in 2007. A key amendment was changing the term for a Board Director from two to three years. Previously, Directors served for two-year terms.
Chair’s Report
Artistic Director Report
General Manager Report
Treasurer’s Report
Resource Development Committee Report
Education Outreach Committee Report
Audience Development Committee Report
Board Development Report
A Legacy of Service to SweetWater.
SweetWater has been fortunate to have several individuals and organizations who since the very beginning have taken on leadership roles or have been key supporters. We thank them for their dedication, vision and service to move the Festival forward over the years.
Founding Committee
Jean and Keith Medley
Mark Fewer
Ken and Judy Thomson
Maureen and Ken Sutherland
Susan Gibson
Alan Stone
Godfrey Lister
Founding Artistic Director
Mark Fewer (2003-2019)
Founding Producer
Keith Medley
Legacy Volunteers
Sidney Misener
Ron de Boer
Past Chairs, SweetWater Board of Directors
Judy Thomson (2007-2009)
Maureen Sutherland (2009-2012)
Paul Hood (2012-2013)
Andrew Baines (2013-2015)
Ewan Porter (2015-2016)
Colleen Purdon (2016 - 2020)
Legacy Funder
Municipality of Meaford
Legacy Venue
Friends of Leith Church
Legacy Contributor
George Faddoul
Our Music Network Partners.
Be sure to check out some other amazing music this year throughout Ontario.
Classical Music Festivals Canada
July in January, an online video chamber music festival, is CMFC’s first initiative.
Caledon Music Festival
Caledon, Ontario
Collingwood Summer Music Festival
Collingwood, Ontario
Festival of the Sound
Parry Sound, Ontario
Leith Summer Festival
Leith, Ontario
Symphony in the Barn
Durham, Ontario
Outreach & Education.
As part of SweetWater's long history of supporting music education and outreach, Access Music is an initiative to further these efforts in Grey and Bruce.